Sample article
Why licences are not adoption
Everyone has access to the tool. Almost nobody uses it. That is not a technical problem.
Insights
What we see
when AI enters an organisation
Behaviour, resistance and embedding, and what does turn out to work in practice.
Sample article
The pilot that never became production
Plenty of pilots, little measurable value. Where the transition breaks down, and why that is predictable.
Sample article
It worked briefly, then everyone fell back
Embedding is not training afterwards. It is a design choice you make up front.